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In this episode, I sit down with Christina Nicholson, the Media Maven, to learn how to pitch to the media the right way and turn that publicity into profit!

Resources mentioned:

• Flourish to 7 Figures Podcast episode one: Welcome to the Flourish to 7 Figures Podcast!
• Facebook Ads Starter Kit
• My signature online program, Flourish with Facebook Ads.
• Pat Flynn’s Smart Passive Income Podcast
• LinkedIn
• Upwork
• MediaMavenandMore.com
• Christina’s Media Mentoring Program
• SmarterQueue
• Christina’s free 3-day video media class: PitchPublicityProfit.com
• Follow @ChristinaAllDay on Twitter.
• Follow @ChristinaAllDay on Instagram.
• Follow Christina on LinkedIn.
• Follow @MediaMavenandMore on Facebook.
• Subscribe to the Media Maven by Chirstina Nicholson on YouTube.

 

About this episode:

In this episode, you’ll learn:

• How Christina went from TV reporter to freelancer to building her own accidental PR agency
• The changes Christina made that allowed her business to skyrocket and earn multiple six-figures in PROFIT working only 20-25 hours per week
• How earning publicity can help us grow our businesses
• The 3 different kinds of media and which one is worth the most to your bottom line
• The benefits of earned media and how it helps you build trust with your audience
• Why you might want to think twice about some paid media opportunities
• How to determine which media outlets are right for you and your business
• Why smaller outlets might bring a better ROI than the national media outlets
• What to look out for when outlets guarantee coverage
• Why you should run the other way when a publicist says they’re going to make you “industry famous”
• What kind of mindset you need to have when seeking earned media
• How to get earned media in 3 simple steps
• The biggest mistakes people make when pitching to media outlets
• Two ways to make your pitches timely so you’re more likely to get featured now and avoid getting pushed to the back burner
• How to turn publicity into profit and why you should never assume that it will happen naturally
• Why online businesses should consider becoming a member of the media
• Christina’s #1 tool for sharing on social media
• How Christina uses each social platform and how she grew her following
• How to be sure you’re focusing your time and energy on a social media strategy that will help you get the best results for your goals
• And more!

 

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