For creators who mean business
Kit (formerly ConvertKit) is the email-first operating system for creators building a valuable business
No credit card required
Nisha
Vora
YouTuber & Food Blogger
James
Clear
#1 NYT Bestselling Author
Lil Jon
Grammy Winning Entertainer
Build a businesswith purpose.
You're in the business of so much more than just the money you make. You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives. We do too.
Kit helps you foster deeper connections to build a business with purpose that's profitable and sustainable—a valuable business.
Nicole Walters
New York Times bestselling author, Emmy nominated producer, and CEO
Tim Ferriss
Five-time New York Times bestselling author, podcast host
Mandy Moore
Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter
Pat Flynn
Entrepreneur, YouTuber, and podcast host
Gillian Perkins
Entrepreneur and digital marketing expert with 35M+ views on YouTube
Ali Abdaal
Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur
Lil Jon
Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday
Rachel Rodgers
Angel investor, CEO & Founder of Hello Seven
Mark Manson
Three-time #1 New York Times bestselling author
Andrew Huberman
Professor of Neurobiology & Ophthalmology at Stanford, and podcast host
Lindsey Stirling
Violinist, dancer, and award-winning songwriter
Tomi Adeyemi
Time 100 most influential people, #1 New York Times bestselling novelist
Leon Bridges
Grammy Award winning singer & songwriter
Courtland Allen
Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
Ryan Holiday
#1 New York Times bestselling author, podcast host
Codie Sanchez
CEO of Contrarian Thinking
James Clear
Author of #1 New York Times bestseller, Atomic Habits
Shannon Wild
National Geographic wildlife photographer and filmmaker
Lindsay Ostrom
Creator of food blog Pinch of Yum
Sahil Bloom
Entrepreneur, investor, and newsletter writer with 800K+ subscribers
Tim McGraw
Grammy award-winning singer and songwriter
Susan Cain
#1 New York Times bestselling author, and speaker
Chris Guillebeau
New York Times bestselling author, traveler
Katie Wells
Bestselling author, podcast host, and founder of Wellness Mama
Neil Patel
Top 10 marketer by Forbes, New York Times bestselling author
Nisha Vora
Vegan cookbook author, YouTuber with 1M+ subscribers
Shane Parrish
New York Times bestselling author, and newsletter writer
Maya Krampf
Bestselling author, founder of food blog Wholesome Yum
Nicole Walters
New York Times bestselling author, Emmy nominated producer, and CEO
Tim Ferriss
Five-time New York Times bestselling author, podcast host
Mandy Moore
Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter
Pat Flynn
Entrepreneur, YouTuber, and podcast host
Gillian Perkins
Entrepreneur and digital marketing expert with 35M+ views on YouTube
Ali Abdaal
Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur
Lil Jon
Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday
Rachel Rodgers
Angel investor, CEO & Founder of Hello Seven
Mark Manson
Three-time #1 New York Times bestselling author
Andrew Huberman
Professor of Neurobiology & Ophthalmology at Stanford, and podcast host
Lindsey Stirling
Violinist, dancer, and award-winning songwriter
Tomi Adeyemi
Time 100 most influential people, #1 New York Times bestselling novelist
Leon Bridges
Grammy Award winning singer & songwriter
Courtland Allen
Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
Ryan Holiday
#1 New York Times bestselling author, podcast host
Codie Sanchez
CEO of Contrarian Thinking
James Clear
Author of #1 New York Times bestseller, Atomic Habits
Shannon Wild
National Geographic wildlife photographer and filmmaker
Lindsay Ostrom
Creator of food blog Pinch of Yum
Sahil Bloom
Entrepreneur, investor, and newsletter writer with 800K+ subscribers
Tim McGraw
Grammy award-winning singer and songwriter
Susan Cain
#1 New York Times bestselling author, and speaker
Chris Guillebeau
New York Times bestselling author, traveler
Katie Wells
Bestselling author, podcast host, and founder of Wellness Mama
Neil Patel
Top 10 marketer by Forbes, New York Times bestselling author
Nisha Vora
Vegan cookbook author, YouTuber with 1M+ subscribers
Shane Parrish
New York Times bestselling author, and newsletter writer
Maya Krampf
Bestselling author, founder of food blog Wholesome Yum
Lauren used social media and Kit to grow her email list from 500 to 25,000
Lauren turned her large social following into a sustainable business by offering high-quality, free content and turning casual followers into loyal fans.
No credit card required
Lauren Kay
Writing guide & author
“I'm constantly telling people about Kit. Even if it's a small list. You can have an entire business with 100 email subscribers if they're the right ones.”
What's in Lauren's Kit?
- Creator Profile
- Forms
- Automations
- Newsletters
25,000+
subscribers learning about becoming published authors
7 years
sharing insider secrets of the book industry
Revenue breakdown
- 75%Editing agency
- 25%Online course
Editing agency: 75%
Online course: 25%
I wouldn't have a business without Kit.
Lauren Kay
Author & writing guide
Nisha used Kit to launch her New York Times bestselling cookbook
Nisha quadrupled her email subs to 100,000 using landing pages with her YouTube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook.
No credit card required
Nisha Vora
Food blogger & YouTuber
“When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.”
What's in Nisha's Kit?
- Landing pages
- Automations
- Tags
- Audience segments
- Newsletters
100,000+
subscribers becoming better plant-based cooks
6 years
writing a love letter to vegan cooking
Revenue breakdown
- 49%Digital products
- 37%Blog display ads
- 8%YouTube ads
- 6%Book sales
Digital products: 49%
Blog display ads: 37%
YouTube ads: 8%
Book sales: 6%
Adding a freebie and Kit landing pages to our YouTube videos helped us add 100,000 subscribers to our email list.
Nisha Vora
Food blogger & YouTuber
Justin used automations to earn $1.5 million in 6 days on a course launch
Justin surveys his audience to find out their customer journey stage. Based on their answers, he tags and segments them to automatically send personalized content focused on their challenges.
No credit card required
Justin Welsh
LinkedIn creator & entrepreneur
“Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.”
What's in Justin's Kit?
- Recommendations
- Automations
- Tags
- Audience segments
- Newsletters
200,000+
subscribers scaling their one-person business
6 years
helping solopreneurs define and find their own freedom
Revenue breakdown
- 70%Courses
- 15%Subscriptions
- 10%Sponsorships
- 5%Coaching
Courses: 70%
Subscriptions: 15%
Sponsorships: 10%
Coaching: 5%
Kit's Recommendations have been one of the easiest ways to grow my business.
Justin Welsh
LinkedIn creator & entrepreneur
Your email-first operating system at a glance
Email editor
Make every email unique.
Recommendations
Let other creators grow your list.
Visual Automations
Automate journeys. Free up time.
Tags & Segments
One list. Limitless possibilities.
Sell products
Open your own digital store.
Creator Profile
Mini website. Maximum impact.
And that barely scratches the surface.
All your favorite apps working together
Connect your favorite tools through the Kit App Store—from Squarespace to Patreon—and manage your entire creator business all in one place. Our growing ecosystem of apps lets you seamlessly integrate the platforms you already use while discovering powerful new tools to help your business thrive.
Patreon
Memberships & courses
Shopify
e-Commerce
Mighty
Memberships & courses
Zapier
Automations & workflows
If you're trying to tie audience growth, revenue growth, and email together, Kit is the best way for you to build that flywheel for your creator business.
Jay Clouse
Creator coach, founder of Creator Science
Ready. Set. Send.
Kit flexes with you as you grow. Manage up to 10,000 subscribers for free, or upgrade to grow an unlimited list and access all functionality.
Moving to Kit couldn't be easier
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.
Every email is impactful
Creators who mean business are powered by Kit.
No credit card required