IN ONLY 4 WEEKS!
How We Generated $63,509 in Revenue for an Online Course Creator from $8,119 in Ad Spend
✔ She had already developed several great products.
✔ She was running Facebook ads.
✔ She built a sizable audience and grew her monthly revenue.
✔ But she knew it was time to outsource.
When Abbi came to us
In addition to the free workshops, Abbi has a paid membership site, plus sells ebooks and online courses for those that are ready to level up their Cricut crafting skills.
Abbi said she really waited too long to outsource!
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So we reviewed the previous summit launch and here’s what we found…
The Challenge
After successfully outsourcing her evergreen campaigns to us, Abbi decided to add live events to grow her audience. We strategized with her and launched a FREE 5-day summit with Cricut workshops for all skill levels with a modest ad spend budget to get a proof of concept. As an upsell, Abbi offered a paid VIP Access Pass for lifetime access to replays of all the summit workshops.
This campaign generated 2,927 leads and $2,427.00 in revenue from $1,137.95 in ad spend, which was a ROAS (return on ad spend) of 2.13!
With this initial live summit, we saw great success with a moderate budget, but was it possible to scale the budget and maintain a positive ROI (return on investment)?
Conversion API
Facebook was only tracking pixel data, and Facebook’s Conversion API had not been set up on Abbi’s shopping cart platform.
Limited Testing
Due to the limited budget, we could only test a very limited number of audiences, ad copy, and creatives.
We were limited to spending $50 per day for both lead and retargeting campaigns, and only spent a total of $1,138 for the entire launch.
Minimal Budget
After reviewing the results of the first summit, we encouraged Abbi to increase the launch budget for her next summit. We started with an ad spend budget of $5,000, and after seeing so many leads and purchases come in during the first week of the launch with a great ROI, Abbi asked us to increase her budget even more!
With a higher budget, we had the opportunity to experiment, testing more audiences, ad copy, and creatives!
We worked with Abbi to set up the Conversion API which allowed for enhanced revenue tracking, improving not only our understanding of the campaign results but also Facebook’s ability to optimize the campaigns for better delivery.
Our growing relationship with Abbi and deep understanding of her audience also played a key role.
The Solution
The Results
3x Increase in Event Registrations
With the second summit, we increased the event signups from 2,927 to 9,147, TRIPLING the number of subscribers for the free, live event!
26x More Revenue!
The revenue attributed to the Facebook and Instagram campaigns skyrocketed from $2,427 to $63,509! Purchases were made through the lead campaigns after registrants landed on a tripwire page and through multiple phases of retargeting campaigns.
$63,509 in Revenue from $8,119 in Ad Spend
A 7.41x ROAS (return on ad spend) all within a 4-week period far exceeded what Abbi thought possible!
In only 4 weeks, we generated $63,509 in revenue from only $8,119 in ad spend!
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Win #1: Scalable Strategy
Win #2: Repeatable Process
Win #3: Profitable Campaigns
We took a successful strategy and expanded it to reach even more people.
The success of the second summit proved our initial strategy could be repeated on a larger scale.
Within the first week, we saw a massive increase in clicks, registrations, & purchases.
After the significant success of the second summit, Abbi worked with us to promote her third live summit, and we got even BETTER results! We increased revenue by another $16,905 to $80,414 total with only an additional ad spend of $2,016 — a clear win!
This promotion reinforces our ability to consistently deliver superior results, and we're eager to maintain this momentum on future campaigns!
As an added bonus, after the success of the third summit, Abbi was able to retire her husband from his day job, and he’s now working with her to grow the business even further!
Update
If we haven’t met yet… Hey there! I'm Monica — the purple-loving, debt-demolishing, dancing queen and founder of Flourishing Impact.
If you're like me, you started your business because it gave you the opportunity to create wealth by doing something you love and helping others at the same time.
But as your digital product or program business expands, you know you don't want your growth to be dependent on how many hours you put into it each day. After all, creating more time freedom is one of the biggest reasons you started your business in the first place.
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GO BACK
I know what it feels like to put more into your business than what you’re getting out of it.
That's why I'm obsessed with equipping you with everything you need to scale your digital products and programs with autopilot Facebook Ads that give you a great ROI… and more importantly, a life-giving ROMT (Return Of More Time).
My team and I have managed more than $4 million in ad spend, including several 6-figure launches, and we know a thing or two about getting the best results with the lowest time commitment.
You want in on this action?
Meet Monica
Yesss, please.
More profit with purpose?
Pop the champagne! It’s time to finally fall crazy-in-love with the next level of your business that scales on autopilot — while you enjoy spending more time in your Zone of Genius, making an impact, and making memories with the ones you love. Effective ads to the time-saving rescue!
Scale & Flourish!
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No cookie-cutter ads for you! After you’ve said YES to working with us, we’ll customize a StoryBrand Brandscript unique to your ideal customer, develop effective messaging, create ads that are cohesive with your brand, and optimize your campaigns based on our proven methodology.
Put Your Feet Up
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Click the button below to share a few details about your business, and we’ll be in touch within 1 business day. We’ll schedule a no-cost, no-obligation Strategy Call where you can ask us anything. And you’ll walk away with a clear plan to reach your goals.
Hop on a Free Call
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HOW IT WORKS
Ready to finally plant the seeds that will help you scale?
Pat Flynn, Smart Passive Income
“Monica is extremely easy to get along with and helps you through a lot of the more scary, technical aspects of managing a Facebook advertising campaign. We ran one campaign that was specifically for a launch of a $247 course. When you see a 2000% ROI [in just a short, targeted launch], I’d say that’s a very successful campaign! Some specific ad sets were seeing a cost of $4.91 per conversion, which is amazing!”
2000% LAUNCH ROI
Abbi Kirsten, Abbi Kirsten Collections
"I wouldn’t be at this point without Flourishing Impact. After the $500k launch that Team Flourish played a big role in, I was able to retire my husband from his teaching career. Having Team Flourish take ads management off my plate was so much better than trying to do it myself. Beyond their incredible insights, they have a high level of work ethic that’s hard to find today. I’ll be sticking with them for the long haul."
I WAS ABLE TO RETIRE MY HUSBAND!
Chris Peach, Money Peach
“Before Monica, my Facebook ads strategy was lacking. After just one month, I saw a huge turnaround. Monica paid for herself in the first week! My cost per lead (CPL) in April was over $6. Since working with Team Flourish, my CPL went to under $2! I also went from 7,000 Facebook fans to over 13,000 — the first 7,000 took 2 years and the next 6,000 took 3 months. I also saw an increase in traffic from 2 sponsored posts running as low as $0.01 per click.”
COST PER LEAD DECREASED BY 67%
Alexandra Jimenez, Travel Fashion Girl
“We started with Monica and Team Flourish hoping to retain our revenue from July (one of the highest grossing months)! Not only did we maintain those numbers for August but we're now in September projecting to hit those numbers again — a 100% increase from last September! Team Flourish is all about results! I can't wait to see what we can do the rest of the year. Thank you Monica and Team Flourish! AMAZING JOB. FANTASTIC SERVICE. IMPRESSIVE COMPANY.”
100% REVENUE INCREASE
Dennis, Builder Brigade
"I had a product that was already popular with my organic marketing. So I knew I needed to try Facebook ads to see how they would work. I wanted to be as hands-off as possible to where I could just say, “here, you do it.” And that’s exactly what I was able to do with Team Flourish. They took everything off my plate with complete professionalism, and they helped me quickly double my revenue."
DOUBLED MY REVENUE
Dave Chesson, Kindlepreneur
"Monica and her team have a level of dedication and professionalism with my ads that rival none. It's obvious that Monica and her team not only know what they are doing, but give my projects the attention they need. They are proactive, hard working and always share great insights that have saved me money as well as made me money. My ROI is over 300%! With the growth of my ads taking off, I've also seen a noticeable increase in my brand’s popularity, as well as even more organic sales occurring."
ROI OVER 300%
Real Client Results
Chris Peach, Money Peach
“Before Monica, my Facebook ads strategy was lacking. After just one month, I saw a huge turnaround. Monica paid for herself in the first week! My cost per lead (CPL) in April was over $6. Since working with Team Flourish, my CPL went to under $2! I also went from 7,000 Facebook fans to over 13,000 — the first 7,000 took 2 years and the next 6,000 took 3 months. I also saw an increase in traffic from 2 sponsored posts running as low as $0.01 per click.”
COST PER LEAD DECREASED BY 67%
Alexandra Jimenez, Travel Fashion Girl
“We started with Monica and Team Flourish hoping to retain our revenue from July (one of the highest grossing months)! Not only did we maintain those numbers for August but we're now in September projecting to hit those numbers again — a 100% increase from last September! Team Flourish is all about results! I can't wait to see what we can do the rest of the year. Thank you Monica and Team Flourish! AMAZING JOB. FANTASTIC SERVICE. IMPRESSIVE COMPANY.”
100% REVENUE INCREASE
Dennis, Builder Brigade
"I had a product that was already popular with my organic marketing. So I knew I needed to try Facebook ads to see how they would work. I wanted to be as hands-off as possible to where I could just say, “here, you do it.” And that’s exactly what I was able to do with the Team Flourish. They took everything off my plate with complete professionalism, and they helped me quickly double my revenue."
DOUBLED MY REVENUE
Dave Chesson, Kindlepreneur
"Monica and her team have a level of dedication and professionalism with my ads that rival none. It's obvious that Monica and her team not only know what they are doing, but give my projects the attention they need. They are proactive, hard working and always share great insights that have saved me money as well as made me money. My ROI is over 300%! With the growth of my ads taking off, I've also seen a noticeable increase in my brand’s popularity, as well as even more organic sales occurring."
ROI OVER 300%
Real Client Results
Abbi, Abbi Kirsten Collections
"I wouldn’t be at this point without Flourishing Impact. After the $500k launch that Team Flourish played a big role in, I was able to retire my husband from his teaching career. Having Team Flourish take ads management off my plate was so much better than trying to do it myself. Beyond their incredible insights, they have a high level of work ethic that’s hard to find today. I’ll be sticking with them for the long haul."
I RETIRED MY HUSBAND!
Pat Flynn, Smart Passive Income
“Monica is extremely easy to get along with and helps you through a lot of the more scary, technical aspects of managing a Facebook advertising campaign. We ran one campaign that was specifically for a launch of a $247 course. When you see a 2000% ROI [in just a short, targeted launch], I’d say that’s a very successful campaign! Some specific ad sets were seeing a cost of $4.91 per conversion, which is amazing!”
2000% LAUNCH ROI
Lyn from Families Fly Free teaches others strategies for unlocking travel rewards so they can enjoy a lifetime of free flights!
We helped her add thousands of subscribers to her email list at just $1 per lead!
Generated leads for $1 each in the travel niche!
Remember When We Said We Could Do It Over and Over Again?
Think you need a high-ticket offer to run profitable ad campaigns? Dennis with Builder Brigade created a comprehensive checklist to help homeowners build their houses right the first time.
His business serves as a perfect example of how even low-cost products can yield huge returns!
Hit a ROAS of 8.35 on a $47 product!
World-renowned beauty and fashion photographer Lindsay Adler creates products dedicated to helping other photographers of all levels hone their craft and realize their full creative potential. Her ads had been consistently performing well so we wanted to see just how much we could scale this client’s account!
We increased ad spend by 35% and PROFIT by 86% in only 1 month!!!
Increased profit by 86%!
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